Welcome to a
new world of
clean
Novozymes Pristine® is a ground-breaking technology that liberates trapped body grime from laundry and offers a new baseline of cleaning.

New study makes the case for biological detergents

Amid growing concern, industries the world over are looking for ways to make their products
“greener” – without compromising performance, of course. And this is especially true for laundry products, where there is increasing pressure to develop detergents that are gentler to the environment and to end-users.

Surfactants, a critical detergent component, are one such area where we saw potential for improvement. That’s why we conducted a study to show how enzymatic technology could functionally replace the surfactants found in detergents - both liquid and powder.

Introducing LaundryLab™

Introducing LaundryLab™

With LaundryLab™, you can simulate the outcome of a formulation when it comes to performance in stain removal, and calculate its associated cost and sustainability profile, using Artificial Intelligence and data from thousands of washes. 

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