Welcome to a
new world of
clean
Novozymes Pristine® is a ground-breaking technology that liberates trapped body grime from laundry and offers a new baseline of cleaning.

A new world of clean

A new world of clean

A new ground-breaking technology from Novozymes tackles the root cause of malodor and discoloration of clothes; human body grime. By attacking and removing invisible body grime, you can offer your consumers a natural, biodegradable solution to the problems caused by it.
 

Introducing a new technology

Introducing a new technology

Novozymes Pristine® tackles the root cause of malodor and discoloration of clothes; human body grime. By attacking and removing invisible body grime, you can offer your consumers a natural, biodegradable solution to the problems caused by it.

The challenge: Body grime

The challenge: Body grime

Body grime sticks to fabrics that are in contact with our skin (like clothing, sheets and towels). This stubborn soil is difficult for detergents to remove, leading to unresolved laundry challenges for many users today. 
Novozymes Pristine® breaks down body grime, releasing trapped malodor and dirt for fresher, whiter, and brighter clothing. 
 

Hygienic deep clean

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Hygienic deep clean

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Malodor removal & preventation

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Malodor removal & preventation

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Yellow-free armpits, clean cuffs & collars

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Yellow-free armpits, clean cuffs & collars

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Brilliant colors & whites

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Brilliant colors & whites

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Latest insights

Latest insights

In our new whitepaper, we explore consumers' perception of clean. 

Boost your detergent business

No cover ups! Novozymes Pristine® addresses the underlying problem of malodor
and discoloration and enables a new world of clean.

Interested in hearing more about our new technology and what it could mean for your business?

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