Take the next step towards biological detergents in North America

Synthetic detergents were revolutionary when they were first formulated in the 1910s by a German scientist, Otto Röhm. The invention reduced efforts that went into cleaning clothes compared to its biological predecessor, soap. Since then, the reduced effort has lifted billions of women from poverty as they found more time in their day to participate in the formal economy. 

However, in the past 100 years, biotechnology has taken leaps and bounds, allowing us to change the foundation from fossil-fuel based cleaning to a more, wholistic biological based clean. 

What does a biological based clean mean for a North American consumer? Simple - it is to experience the same feeling of clean but without: 

• Use of carbon rich ingredients
• Use of plastic and high water delivery format
• Use of harsh chemistries in formulations
• Having to pay more for the same products