Welcome to a
new world of
clean
Novozymes Pristine® is a ground-breaking technology that liberates trapped body grime from laundry and offers a new baseline of cleaning.

Rethink clean with active microbes

Imagine a cleaning product that is effective, safe, green – and works for weeks.

Microbial-based cleaners, commonly referred to as probiotic cleaners, offer a green alternative to conventional hard-surface cleaners.

The future of clean is now

The future of clean is now

What if your multi-surface cleaner could work with your home's microbiome?

Watch this short video to find out more about how microbial cleaners can help preserve the planet's resources and build better lives.

Adapting to changing trends

Consumer cleaning habits are changing. Harsh chemicals are no longer the best way to fight grease, grime, stains, and harmful bacteria.

The power of active microbes is here to stay.

Innovative cleaning solutions with technical superiority - exactly how Microvia™ leads the market.

Benefits of active microbial cleaners
  • Breaks down and removes many different types of residue
  • Cleans within the tiniest of crevices and fine grooves
  • Keeps working 7+ days after application
  • Contributes to the balance of the home microbiome

How do microbial-based cleaners work?

How do microbial-based cleaners work?

Microbial-based cleaners continuously remove soil on surfaces for days - but what is really going on up close?

Watch this short animation to find out what it looks like when you zoom in on the surface.

A powerful solution for a cleaner, greener environment: Microvia™

A powerful solution for a cleaner, greener environment: Microvia™

Novozymes is proud to introduce Microvia™ - our microbial cleaning solution for the modern world, using active Bacillus bacteria to empower a safer, more effective, and greener clean.

With strong scientific evidence on Microvia™’s performance and stability, Novozymes is proven to lead the market through our effective and natural solutions.

Active on surfaces

Continuous clean

Powered by nature

Ready to rethink clean?

Learn how active microbes can push your cleaning products to the next level.

Global report on how consumers perceive microbial cleaners

Global report on how consumers perceive microbial cleaners

Consumers know how probiotics improve lives. But do they know how microbial cleaners can improve their home environment?

We spoke with consumers in the U.S., U.K., Germany, and Italy and found they had not heard about probiotic cleaners. With a bit of education though, they were willing to try and even pay extra for the right product.

Embracing our home microbiome in an over-sanitized society

Embracing our home microbiome in an over-sanitized society

When it comes to their home environment, many people would agree that cleaner is better. And that’s no surprise, because for most of human history, we’ve been taught to view the microscopic world – in which germs play a large role – with fear.

In our whitepaper, we take a look at recent research to see what role microbial products may play in creating a more diverse microbial state.

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Want to learn more?

Get in touch with us and we'll help you find a microbial solution that works for you.

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