Make YOUR oat beverage the next best thing
Make YOUR oat beverage the next best thing
It is no secret that the modern consumer wants healthy products that are tasty and gentle to the environment. The best oat milk-alternatives sit in that sweet spot.
How can you ensure that your brand rules this sweet spot?
By partnering with Novozymes.
What do consumers want?
What do consumers want?
We might not all agree on one name to call these delicious plant-based drinks (oat-based drinks, oat beverages, oat milk-alternatives, to list a few), but we can definitely agree that they are in high demand!
To uncover how this demand is manifested through habits and preferences, Novozymes conducted a consumer study. We asked 851 consumers to name the different ways they used their oat beverage. This is what they told us.
Wondering where to begin?
We can help.
With new oat drinks options popping up on supermarket shelves every day, finding how and where to begin can be overwhelming for an oat drink producer looking to grow their market share.
What sweetness and texture should your oat milk-alternative be? Should it just be one-size-fits-all kind of oat beverage? Or should you create an assortment of specialty oat drinks for different purposes? Is there a special food claim – for example ‘no added sugar/low sugar’ – that you’d like on your oat drink?
Novozymes enzymatic solutions can help you achieve what you want – whether you already occupy the oat milk-alternatives space or are just planning your entry.
Our suggestion: start simple.
Pick one of the four options below.
Already know what you want?
Already know what you want?
Take the oat beverage enzyme quick test and be matched with solutions to create the next-gen oat beverage.
Did you know?
Did you know?
Oat milk-alternative consumers in the UK value ‘Taste and Flavor’ over other criteria such as ‘Low Price’.
Did you know?
Did you know?
In Germany, oat milk is the largest and fastest-growing milk alternative in retail price.
Did you know?
Did you know?
The French oat milk market has grown more than 2.5x times since 2016.
What else do consumers say?
What else do consumers say?
Download our complete consumer insights study and get one giant step closer to finding and giving your oat beverage consumers more of what they want.
A faster route to sustainability
A faster route to sustainability
Are you looking for more sustainability consumer benefits and product claims to grow your oat milk-alternative brand?