Welcome to a
new world of
clean
Novozymes Pristine® is a ground-breaking technology that liberates trapped body grime from laundry and offers a new baseline of cleaning.

Eliminate malodors with Novozymes enzymatic solutions

Smelly clothes or textiles have traditionally been masked with laundry scent booster or treated with laundry sanitizers. But none of them solve the underlying problem like our new technology, Novozymes Pristine®

Eliminate malodors with Novozymes enzymatic solutions

The constant battle with smelly clothes

Up to 50% of consumers primarily wash their clothes because they smell. Similarly, about 50% report that even though their clothes look clean, they still smell.

This is a huge challenge for consumers. And to get rid of malodor like sweat smells in clothes, consumers turn to laundry supplements that might help them tackle the odor, such as fabric softeners or other laundry deodorizers. Others try with laundry sanitizers, but neither of these solutions have the desired effect.

The short-term solutions

The short-term solutions

The most popular solutions to smelly washed clothes today are scent boosters or to fight bad odors with chemicals.

Fragranced detergents or scent boosters will do a short-term job and mask the odor. But they don’t remove the problem, and so malodor will reoccur after some time when the perfume has worn off.

Laundry sanitizers or disinfectants use harsh chemistry to deal with bacteria, but still don’t remove the smell. That’s because a laundry disinfectant will kill the bacteria, but not remove them. That means the dead bacteria become an integrated part of the soil that’s left on the textile and cause malodors to return faster.

On top of this, consumers today are less willing to opt for chemical solutions and instead seek biodegradable and sustainable detergents that don’t contain harsh chemistry.

The natural long-term solution

The natural long-term solution

The root cause of malodor in textiles is body grime. It’s a sticky substance that retains odor molecules and dirt particles in the fabric fibers, and it’s not easy to get rid of.

Novozymes Pristine® is a PDE enzyme that tackles the odor problem at its source by gently breaking down body grime. The enzyme itself is biodegradable and a perfect solution for consumers seeking natural ways to solve their odor issues.

Watch how Novozymes Pristine® removes malodor at its source

Watch how Novozymes Pristine® removes malodor at its source

Novozymes Pristine® removes the root cause of malodor to prevent it from returning and offers consumers a whole new dimension of clean.

Watch how malodors develop in textiles and are removed with Pristine®.

Boost your detergent business

No cover ups! Novozymes Pristine® addresses the underlying problem of malodor and discoloration and enables a new world of clean.

Interested in hearing more about our new technology and what it could mean for your business? 

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