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Body grime removal enables new level of baseline cleaning
The foundational benefit of Novozymes Pristine® is deep, hygienic cleaning of clothing and home textiles. By actively breaking down body grime into smaller components and freeing these from fabrics, Novozymes Pristine® resolves lingering consumer challenges at the fiber level.Consumer perceivable benefits
A significant number of consumers report ongoing challenges with malodor and whiteness issues. Solutions such as fragranced detergents, sanitizers, fabric softeners, and fragrance beads do not resolve the root cause of body grime. By removing sticky body grime, Novozymes Pristine® unlocks consumer perceivable benefits such as: Malodor removal & prevention Yellow-free underarms, and clean cuffs and collars Brilliant colors & whites
Novozymes Pristine® is a phosphodiesterase that breaks down and lifts away body grime, which enables detergent to wash away this stubborn material. As an enzyme, Novozymes Pristine® is a natural and biodegradable ingredient that delivers removal and prevention of both malodor and discoloration on textiles.
Which enzyme laundry solution is right for me?
Novozymes Pristine® is available for all formats, check out the benefits of each product here.
