Andrés Cardozo V.
DERSA Detergentes Ltda
Laundry Market Segmentation Proposal

Professional in Chemical Engineering with sixteen (16) years of experience in product design and development, applied research, regulatory and environmental affairs.  MBA from Westfield Business School and Master in Process Design and Management, complementary training in Decision Management, Risk Management, Project Management, Innovation and Creativity, Data Science and Artificial Intelligence.

 

Luciane Sereda
Electrolux
Laundry - New trends toward sustainable care

Graduated in Industrial Pharmacy from the Federal University of Paraná. She holds a Masters and PhD in Polymer Science and Technology from the Institute of Macromolecules Professor Eloisa Mano, (UFRJ), MBA in Project Management, Marketing and Post-MBA in Advanced Project Management from Fundação Getúlio Vargas. She has 20 years of experience in innovation, working as researcher, project and innovation manager in companies such as Solvay and Braskem. Currently she is a specialist in Laundry product line (Fabric and Dish Care) at Electrolux for Latin America.

 

Emanuele Caimi
Ballestra
Minimizing 1,4-dioxane in Ethoxysulphates: technology and future trends 

Emanuele joined Desmet Ballestra S.p.A. in 2007 in Proposals & Sales activities. Starting from 2010, he covered increasing responsibilities in the Sales team, becoming Sales Area Manager for the South East Asian market in 2015 and later for North & Latin America. As of 2020, he took the position of Sales Director for the Surfactants and Detergents business. Starting from January 2022, upon integrating Ballestra and Mazzoni activities, he was appointed as Head of Sales, Proposals and After Sales for the Detergents, Soap and Surfactants business unit.

 

Elizabeth Huerta Diep
Henkel
It has never been so easy to buy

Professional in the detergent industry with 28 years of experience: 20 years at Procter & Gamble and 8 years at Henkel. Process engineer in the food industry with a master's degree in business administration. Experienced in teaching and market research.

 

Caspar van Leeuwen, MSc
CFT
World of Performance - Testing of detergents and cleaning agents

Caspar van Leeuwen started helping to code samples at a young age at the company founded by his father Cas van Leeuwen Sr.: Center For Testmaterials BV (CFT), in 1989. He officially worked at CFT since 1998. At that time he started with a course in detergent chemistry from the Palm Oil Board in Kuala Lumpur, Malaysia. Just before finishing his Master's degree in Business Marketing at Erasmus University Rotterdam (The Netherlands), he was appointed Commercial Director of CFT. Since 2008 he is owner and managing director of Center For Testmaterials BV, a global supplier of test materials for the entire detergent and cleaning industry.

 

Lucas Hall
ICIS
What to expect from commodity chemicals and packaging polymers markets? 

Lucas Hall is Senior Markets Editor at ICIS covering Fatty Acids, Fatty Alcohols, and Glycerine markets, including glycerine export markets in Argentina and Brazil. Lucas holds a bachelor’s degree in Latin American Studies from Union College in New York state. Lucas has been with ICIS for 5 years. He is experienced in data intelligence, having worked prior to ICIS in travel threat intelligence for Europe and Latin America at AIG. Included in his coverage of commodities markets, Lucas provides insights on commodities prices, supply and demand, trade flows, market trends and news impacting the industry, combining the intelligence of his colleagues in Asia and Europe to deliver a total view of these markets to clients worldwide.

 

Filip Hoffmann-Haeussler
Euromonitor
Fabric Care in Latin America: Trends and Opportunities At Time Of Change 

Filip is an Industry Manager at Euromonitor International with a focus on home care. Based in London, he has a background in psychology and more than 6 years of experience in the industry. 
Filip provides data-driven, compelling insights and analysis on the home care industry globally. His analysis covers everything from the recent implications of COVID-19 for hygiene to technology-enabled disruption impacting the industry. His analysis and expertise expand beyond home care, capturing a big picture perspective on an increasingly relevant overlap of home care with related industries.
Filip advises clients across home care, consumer appliances and on the subject of home automation,  New business models, product-as-a-service and smart auto-dosing all form part of the same trend towards smart disruption. Leading brands have started to build their strategy around entire consumer systems spanning across various industry groups. His analysis includes an assessment of threats and opportunities resulting from this new reality and a growing battle over expenditure. 

 

Carlos Ocampo 
Novozymes
The way to biological detergents

Carlos is the Marketing Director for Laundry at Novozymes. Since joining Novozymes, he had various leadership positions in the Household Care and Bioenergy divisions. He worked at McKinsey between 2003 and 2013 and has an MBA from Columbia Business School.

 

Alonso Acosta & Angelina Celorio
Givaudan
Bringing naturality in an exciting and affordable way to Latin Americans

Alonso Acosta is a fragrance industry professional with 22 years of experience in Givaudan and international experience in various management positions in Venezuela, Colombia, United States and Mexico. Venezuelan, with training in the areas of Administration, Senior Management, Leadership and Change and Coaching, Alonso is currently in the Commercial Direction for North Latin America for Givaudan's Consumer Products business based in Mexico City and leads the business strategy for Mexico, Central America, Andean and the Caribbean.

Angelina Cerlorio has more than 20 years of experience in the business world collaborating in companies such as L'Oreal, Nestlé, and other companies in the fragrance industry, where her passion for this industry was born, working in commercial and marketing positions and developing in positions linked to innovation, new product development and business. Angelina holds a Bachelor's Degree in Marketing from Tec de Monterrey, a Master's Degree in Business Innovation and participated in IPADE's Senior Management program.
She joined Givaudan in 2017 as Director of the Apparel Care Category in Latin America North, where she brings her experience, leadership and continues to innovate with new models and strategies for fragrance creation. She is also currently a member of the wellness committee for Givaudan Mexico.

 

Pablo Rodriguez
Aliada
Evolution of regulations in Latin America

Pablo is an Industrial Engineer, he leads the Latin American Association of the Hygiene and Cleaning Products Industry since 2017, he is an industry professional with 33 years of experience in Unilever, he has worked in Argentina, and Brazil with responsibilities in Latin American operations.
He had a wide participation in Associations of Hygiene and Cleaning Products Industries, Personal Hygiene Products, Aerosols, as well as Logistics.

 

Fernando Pimentel
Abit
Trends in textile fibers as key to product formulations

Chairman of the Board of Directors of Abit since 2017, born in Rio de Janeiro, graduated in Economics and Business Administration from Faculdade Candido Mendes with a specialization in Marketing. He has worked in the Textile and Apparel Sector since 1977, both in the domestic and international markets. From 2005 to 2016 he held the position of Managing Director of the Brazilian Textile and Apparel Industry Association - Abit.

 

Rodrigo Olmedo
Consumertec
A modern approach to whiteness in Latin America, without optical brightners

Rodrigo Olmedo is the General Manager of CONSUMERTEC, with more than 38 years of experience in comparative studies of consumer products in a global scope. Rodrigo has led the development of unique technological tools (laboratory protocols, grimy monitor, Laundry-VR™ and VR-Clicks™) with a focus on consumers' perception of benefits, which are used in projects to maintain-improve product margins, sustain brand claims verifiable by consumers or in new product projects with lower environmental footprint.
Rodrigo has a degree in Chemistry from the Catholic University of Ecuador and a specialty in Neurobiology of Perception from the Duke Institute of Brain Sciences, Duke University, USA.