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Défiez le statu quo avec des détergents biologiques
Une étude souligne l'opportunité pour les marques d'augmenter la volonté de payer des consommateurs américains
Panelists equated “lower carbon footprint” with better for the environment, climate change, [use] less fossil fuels, green and recycle. However, as stated earlier, this purchase preference is only trigged if the primary attributes of cleaning performance and price are met. This is critical as US brands traditionally, have only focused on either “being powerful” or “being green”—letting go of a critical market opportunity.