Novozymes Pristine^® is a ground-breaking technology that liberates trapped body grime from laundry and offers a new baseline of cleaning.

A large consumer segment is at the tipping point of converting to greener products. At Novozymes, we see three important factors supporting the green transition: Detergents must maintain high performance, the price must be competitive, and green trust must be obtained through certifications/ecolabels.

Download our new consumer insights study to understand this growing consumer segment and their motivations for buying green products

Nearly all fabric softeners claim fresh scent and softness.
Isn’t it time to stand out? Give consumers more of what they want:
the ability to avoid pilling and surface wear, keep colors brighter
and whiter, and make clothes last longer.