What is SEO? 

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.

Search ranking factors can be considered proxies for aspects of the user experience. For example, content quality and keyword research are key factors of content optimization.

The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site will help deliver better information to search engines so that your content can be properly indexed and displayed within search results.

Why is SEO important? 

While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines.

Organic search results cover more digital real estate, appear more credible to savvy searchers, and receive way more clicks than paid advertisements. And above all, we want our content to be seen!

Novozymes SEO guidelines

Whilst our website will be optimised at multiple levels, it is important that all content created adheres to the basic guidelines we've established, in order to remain as search-engine-friendly as possible.

For more information on how to ensure your content complies with these guidelines, please read the sections below.