Blocks are individual pieces of your site’s web page layout - building blocks, in fact. They are occasionally also referred to as "modules". They are placed on a page in chronological order (displayed in the order they appear on the "front-end". They can be created, removed, and rearranged in the Block layout (admin/structure/block) administration page.

Each block has its own configuration settings, which allow you to select which pages of your site will display the block. It is even possible to place multiple copies of a block, each with its own separate configuration and visibility rules.

Learn more about blocks here.

Menus are a collection of links used to navigate a website. The core Menu UI module provides an interface to control and customize the menu system. Menus are primarily displayed as a hierarchical list of links. By default, new menu links are placed inside a built-in menu labeled Main navigation, but administrators can also create custom menus.

You can customize menus in the following ways, using the menu administration functionality ("Edit menu" button available on the main menu when logging in):

• Creating new custom menus.
• Adding new menu links.
• Reordering menu links by setting their "weight" or by dragging them into place.
• Renaming menu links.
• Changing the link title (the tooltip that appears when you mouse over a menu link).
• Moving a menu link into a different menu by editing its Parent link property.

A menu link will only be shown to a visitor if they have the rights to view the page it links to. For example, the admin menu link is not shown to visitors who are not logged in.

Learn more about menus here.

Taxonomy is used to classify website content. In essence, it's a term attached to the content, that determines what "category", the content is related to. It also helps determine the hierarchy of the content. 

Our engage platform has three main taxonomy levels: Industry, Category and Application. 

For example, a page with content about acrylamide reduction in baked goods will be nestled under the "Food & Beverages" Industry, "Baking" category, and "Acrylamide reduction" application. 

Learn more about taxonomy here.

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Essentially, it includes a variety of best practices to ensure your page ranks as high as possible in search engines (Google, Yahoo, Bing, etc.) so that prospective visitors can easily find your content. 

It is very important to follow these practices when planning content for our website in order to make sure it ranks highly. In a similar manner, content that is NOT optimised can actually have a negative impact on a website's ranking, and hide it from the search results.

Search engine algorithms change frequently and SEO tactics evolve in response to those changes, so please make sure to keep up to date with our SEO section before building content for our website.

Learn more about SEO here.