A Look into the Flatbread Market
These market trends could be affecting your bread business
Higher
Production
Costs
External factors like inflation, rising raw material prices, manufacturing costs, fuel and distribution prices, and shortages in the supply chain are throwing production off track.
More
Stale
Returns
71% of consumers admit to throwing out their bread. And although some bread producers reuse stale bread as crumbs or animal feed, revenue made was still negligible.
Increased
Bread
Wastage
Up to 18% of bread made is wasted due to consumer’s non-acceptance and even at the distribution level, roughly 10% of bread goes unused.
There’s
No
Difference
60% of consumers don’t think there are any differences between the breads in the market and 51% are unhappy with their purchases.
Changing
Consumer
Preference
As consumers become more health conscious, their interest in better and healthier ingredients as well as longer-lasting freshness have also increased.
Are You Listening to Your Flatbread Consumers?
Our studies reported the following top concerns
To get the bigger picture of how Novozymes can help you solve these concerns
Rise to these challenges
with Novozymes
Sensea® Flat Prime
A natural solution to better Flatbread
and a more sustainable business
With over three decades of experience in the industry, Novozymes’ freshness enzymes are trusted to produce superior results, and the proof is in the products.
Other freshkeeping solutions for volume bread
Novamyl® 10000 G
All types of
volume bread
Benefits:
- Maintained softness and elasticity
- Reduced waste and returns
- Clean label
Novamyl 3D G
All types of
volume bread including recipes with sugar and mixed wheat-rye bread
Benefits:
- Maintained softness and elastisity
- Maintained moistness
- Reduced waste and returns
- Clean lable
Sensea®
All types of
volume bread
Benefits:
- Reduced waste and returns
- Initial softness
- Clean lable
- Eliminated emulsifiers such as DMG and SSL
At Novozymes, seeking new ways to connect with our customers is just as important as delivering better quality bread. We believe that adding value is something to be done in a flexible manner through multiple channels, and tailored to the needs of your business.
Our expertise also goes beyond enzymes and equipment. The Novozymes Innovation and Technology Center (ITC) in Istanbul has allowed us to share our solutions, technologies, and know-how up close to customers in the Middle East and other regions.
This has opened up new partnerships and possibilities, provided customers and partners easier access to our regional R&D and marketing expertise, and over time, brought value to local communities and markets.