Welcome to a
new world of
Novozymes Pristine® is a ground-breaking technology that liberates trapped body grime from laundry and offers a new baseline of cleaning.

Use the power of nature
to banish the stink
from your clothes

Did you know that 40% of US consumers say smell is the primary reason for doing laundry? Fragrance may mask the malodor for a while but malodor rebloom occurs, often at the most inopportune of times. To tackle the root cause of malodor, we worked with experts to evaluate how Novozymes Pristine® can deliver a true difference over multiple washes.