Convenience is key
For many of these consumers, the right products are the ones that offer convenience. A recent article by Nielsen pointed out that in today’s hyperconnected world, convenience is the ultimate currency. For dishwashers, that translates into a demand for a wide range of programs and functions that meet consumers’ varied needs. These include shorter programs and connectivity to smart devices. While smart devices are still relatively new, shorter programs are a feature on most models today.
Cool programs have also become a standard, tapping into the push for sustainability, another key consumer trend. As a result, most standard dishwashing tests have shifted their temperature range down. As an example, IKW, the German Industry association that defines test standards, now tests at 45ºC. This is 5ºC lower than their previous standard temperature. At the same time, their test soils have become even tougher, creating an even greater challenge for detergent manufacturers.