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Novozymes Pristine® is a ground-breaking technology that liberates trapped body grime from laundry and offers a new baseline of cleaning.

Are we cleaning because we fear the unknown?

Are we cleaning because we fear the unknown?

The answer may surprise you

Our perspective on cleaning has shifted ever since the COVID-19 pandemic – disinfecting & over-sanitizing surfaces all the time. Is disinfection truly the best way to ensure a healthy home environment? What if adding a healthy dose of beneficial microbes in our homes can provide a longer-lasting, more natural clean without harsh chemicals? Consumers today are looking for greener alternatives to cleaning products and research shows this will become the norm. The future of clean is microbial - and the future of clean is now.

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