new world of
Innovate your hand dishwash and win!
The hand dishwash category is facing more competition, less consumer-perceived differentiation and higher production costs. And as commoditization is increasing, margins are decreasing.
What to do in a price-sensitive market? Focus on what really matters: consumers.
“Products should both perform better and be more attractive to consumers,” says Morten Risgaard Larsen, Senior Global Marketing Manager of dishwashing solutions at Novozymes. “They should be more effective, more convenient and feature claims that really resonate. And, of course, they should be profitable.”
Enter the dish spray.