Cost-efficient, high-performing reformulations
Overall formulation costs are on the increase. The result is that many detergent manufacturers may be considering reformulating to achieve greater cost-efficiency. But they also need to deliver on their brands’ performance promise. Enzymes play a key role in high-performing formulations. In laundry and dish detergents, they break down stains, making them easier to remove from fabrics and tableware. They leave fabrics smoother, colors brighter and whites whiter by removing fuzz and pills. And the most recent enzyme to hit the detergent market is a game-changer, removing malodor and preventing it from building up in clothes. All these benefits make enzymes essential to the performance consumers expect from your brands. They can also support more economical formulations by partially replacing costly fossil-based ingredients.
Value for money makes your brand essential
By cost-efficiently delivering high performance, enzymes can help you avoid the risks associated with cost-cutting measures. Consumers see brands that always deliver on their promises and outperform the competition as essential. These are the brands they’ll stay loyal to, even in times of economic hardship. That’s because they know that essential brands give them real value for money. So reliably delivering great performance through bad times as well as good is the key to long-term resilience.
Clean once, clean right with enzymes
The last thing time-pressed consumers want is to have to rewash or reclean. When they show loyalty to a brand, it’s because it cleans once and cleans right. Right now, when so many people are concerned both about their household budgets and the environment, enzymes give consumers value for money in two ways. They keep clothes looking and smelling new for longer, which means consumers can buy fewer new clothes. And they deliver high performance - even at low temperatures - which means they can choose cooler machine settings.
High performance in small doses
Enzymes also deliver high performance in small doses. That leads to two key sustainability benefits. The first is a smaller CO2 footprint. In fact, adding a multi-enzyme blend to a laundry detergent with a 30% reduction in surfactant concentration could lead to savings of up to 9g of CO2 per wash. The second is compaction, which brings a range of sustainability benefits. These benefits matter to your company’s bottom line, because while economic downturns pass, sustainability goals are long-term commitments. Companies that veer too far off course could find themselves out of favor with financial stakeholders, customers and even their own employees.
Brand loyalty – hard to win, easy to lose
Consumers’ loyalty to your brand is the ultimate make or break factor that will help you ride out economic downturns. But that loyalty is hard won and easily lost. Like all relationships, the one between consumers and your brand is built on trust. They feel confident and secure about your detergent’s performance. Putting that trust at risk by trading performance for short-term savings could have a severe and long-term negative impact on your brand.