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How will new European legislation impact your labels?
In October 2021, European labelling requirements for products containing titanium dioxide (TiO2) will change. What might it mean for the future of your detergent labels, and how can reformulation help?
What does the new legislation mean for your powder detergents?
Titanium dioxide (TiO2) is used as a pigment in the coatings of enzyme granules. That allows them to match the whiteness of the other detergent ingredients in powdered products. The new labelling may mean that your enzymatic powder detergents are no longer the color consumers expect. Yet enzymes are crucial to the performance consumers demand.
All you need to know about the new labelling requirements
New insights study on green consumer trends
A large consumer segment is at the tipping point of converting to greener products. To understand this growing consumer segment, we have conducted and analyzed several consumer surveys. We see that different consumer segments ‘convert’ at different times as they are motivated by different drivers. Green & safe detergents must be trustworthy, they must perform, they must be priced reasonably, and they must be available in general supermarkets.
Comply with regulatory requirements and deliver on consumer demand
Novozymes' TiO2-free portfolio of enzymes delivers both great product performance and is in regulatory compliance encouraging green trust through certification.