Trend report: From alternative protein to preferred protein
The plant protein industry is constantly changing. But what can the information available online tell us about the trends and conversations currently happening around plant protein consumer tastes?
To find out, we analyzed roughly 1,500 unique articles – including research, company and publication articles – as well as 47,000 Amazon reviews across 11 product categories, from peanut butter to chips & crisps. And in our new report, we highlight the trends and observations we were able to tease out of that data.
We’ve also included opinions and predictions about what the COVID-19 pandemic could mean for consumer behavior and the plant protein industry going forward.
Read our full report for insights into this dynamic industry.