Consumers expect stain removal as a core benefit in their laundry detergent. Today, most high-performing detergents deliver on that promise.​

But consumers are still struggling with non-visible challenges like striving to achieve hygienically clean textiles and remove embedded malodor. ​

In a new consumer insights report, Novozymes explores how consumers perceive these challenges. What are they doing to solve them, and how can detergents producers relieve consumers of these growing pain points?