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Novozymes Pristine® is a ground-breaking technology that liberates trapped body grime from laundry and offers a new baseline of cleaning.

Probiotic cleaning: going beneath the surface

Consumers know how probiotics improve lives.

But do they know how probiotic cleaners can improve their home environment?

We spoke with consumers in the U.S., U.K., Germany and Italy and found they had not heard about probiotic cleaners. With a bit of education though, they were willing to try and even pay extra for the right product.

Read our research report to learn what they said.