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Novozymes Pristine® is a ground-breaking technology that liberates trapped body grime from laundry and offers a new baseline of cleaning.

Embracing our home microbiome in an over-sanitized society

When it comes to their home environment, many people would agree that cleaner is better. And that’s no surprise, because, for most of human history, we’ve been taught to view the microscopic world – in which germs play a large role – with fear.

This approach has been critical in increasing the life span and wellness of people. But new research is showing that society has also paid a steep cost for the gains we’ve made. These consequences can include health conditions such as asthma, increased immune reactivity, and obesity, to name a few.

So what’s the path forward? Are we past the point of no return, having already created a generation of treatment-resistant microbes?

Fortunately, the answer to the latter is a reassuring “no.” But the solution may involve getting reacquainted with some “Old Friends.”

In our whitepaper, we take a look at recent research to see what role “Old Friends” – friendly environmental microbes – and probiotic products may play in creating a more diverse microbial state.

Related insights:

Let’s go beneath the surface of consumer perceptions

Consumers know how probiotics improve lives. But do they know how probiotic cleaners can improve their home environment? Read our research report to learn more.

Hard surface cleaners during  COVID-19

What are the consequences of the new normal of disinfecting our homes more?

Consumer trends impacting the industry

More and more green cleaning products are being launched every year. At the same time there is an overall skepticism towards these green products when it comes to performance. So, which drivers are pushing the industry to go into this green direction?