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Novozymes Pristine® is a ground-breaking technology that liberates trapped body grime from laundry and offers a new baseline of cleaning.

Changing the paradigm of clean

Changing the paradigm of clean

Monitor-side chat on probiotic cleaning

Given the amount of time we spend indoors, it is time we change the way we clean our homes by stepping away from harmful kill-based cleaners and instead embracing the cleaning power of microbes. First, we need to have a product with the right combination of chemistry that provides the initial clean that you look for in a cleaning product, but is specially designed to allow natural microbes to be deposited on your home surfaces. These microbes will become active in the cracks and crevices of your home surfaces and secrete cleaning enzymes that can remove food that is stuck in those hard to clean areas. By using the power of nature, you can have a cleaner and healthier home environment.

Related insights:

Embracing our home microbiome in an over-sanitized society

When it comes to their home environment, many people would agree that cleaner is better. And that’s no surprise, because, for most of human history, we’ve been taught to view the microscopic world – in which germs play a large role – with fear.

Common words used in probiotic cleaning

Learn all about the most commonly used terms in probiotic cleaning.

Hard surface cleaners during  COVID-19

What are the consequences of the new normal of disinfecting our homes more?