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Novozymes Pristine® is a ground-breaking technology that liberates trapped body grime from laundry and offers a new baseline of cleaning.

What do Australian consumers look for in manual dishwash detergent?

Let's give your consumers more control over their time, efforts and priorities by minimizing the pain points and introducing consumer-relevant benefits. Learn more about the habits and preferences of Aussies, who prefer manual dishwashing, in our new study. 

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Rethink manual dishwashing

The hand dishwash category may seem unchangeable. But new consumer insights and innovative formulations present a strong business opportunity for changing the hand dishwash market. Let your products take a leap forward.