Welcome to a
new world of
clean
Novozymes Pristine® is a ground-breaking technology that liberates trapped body grime from laundry and offers a new baseline of cleaning.

How far are you on the journey towards
100% biological detergents?

With the BioCompass tool, you can see how close you are to having a truly biological detergent, by rating your detergent on the following parameters:

  • How bio-based is your formulation? 
  • How efficient is your detergent at low temperature washes?
  • How biodegradable are your ingredients?
  • How does your performance compare versus a regional standard detergent?
  • How is your cost profile?

At the same time, you can compare your detergent on these same parameters to a regional standard detergent in the market.

Let's work together towards enabling 100% biological detergents.

  

 

   

 

Why innovate towards 100% biological detergents?​​

Why innovate towards 100% biological detergents?​​

Consumers, retailers, regulators and non-governmental organizations are increasingly asking for eco-friendly products that are gentler on the planet and for end-users. That goes for laundry products, too.​ As long as green detergents don't compromise on the performance and the cost. 

What is a biological detergent? 

Related insights:

With LaundryLab®, you can simulate the outcome of a formulation when it comes to performance in stain removal, and calculate its associated cost and sustainability profile.

Take the next step towards 100% biological detergents

For the benefit of the planet, consumers, and your business.

Enabling greener and high performing detergents with enzymes

Nearly all industries today are under pressure to make their products more environmentally friendly. And in the laundry industry, that challenge is two-fold: Not only does the detergent need to be “greener,” it needs to maintain the performance that consumers expect.

Consumer trends impacting the industry

More and more green cleaning products are being launched every year. At the same time there is an overall skepticism towards these green products when it comes to performance. So, which drivers are pushing the industry to go into this green direction?

Turn market challenges into opportunities with reformulation

Reformulation towards enzymes can reduce your exposure to market uncertainties and bring new, performance-driven opportunities. Novozymes can help.

How much CO2 could you be saving?

Nearly all industries today are under pressure to make their products more environmentally friendly. And in the laundry industry, that challenge is two-fold: Not only does the detergent need to be “greener,” it needs to maintain the performance that consumers expect.
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