Welcome to a
new world of
clean
Novozymes Pristine® is a ground-breaking technology that liberates trapped body grime from laundry and offers a new baseline of cleaning.

Cleaner and greener

Cleaner and greener

How can we embrace our microbial neighbors instead of trying to destroy them?

We live in a microbial world

There is an increasing amount of data showing that the quality of our indoor environment influences our health and well-being. We are discovering microbial communities inhabiting the air we breathe and the surfaces we touch.

However, due to the fear of undesirable microbes, we strive to keep such surfaces clean and free of disease-causing microbes through use of disinfecting agents. But recent studies have shown that fear of disease-causing microbes has pushed societies’ pendulum of clean and sanitary too far. So far, in fact, that we have created one indoor health problem by trying to remedy another: namely, the disinfectants we use are harmful against all indoor microbes – even those that we want and need to have around us. Thus, we are pushed to move the pendulum of clean back to a more natural center, one that endeavors to reduce exposure of pathogenic microbes and enhance those that will do us no harm and rebalance our own indoor ecosystem.

What role can probiotic cleaners take in today's society and needs?

When it comes to their home environment, many people would agree that cleaner is better. And that’s no surprise, because, for most of human history, we’ve been taught to view the microscopic world – in which germs play a large role – with fear.

In Novozymes, we constantly conduct research of our own, as well as evaluate recent research to see what role probiotic products may play in creating a more diverse microbial state. Below, you can download some of the most recent studies in the area. 

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Our approach and solutions around probiotic cleaners

Our approach and solutions around probiotic cleaners

Using beneficial bacteria to achieve a cleaner home, Novozymes launches Microvia™ to enable paradigm shift and shape the future of clean

Novozymes has been researching the use of probiotics in household cleaning for many years. As well as scientific studies into the effectiveness and safety of probiotic cleaning solutions, we have carried out extensive research into consumer perceptions of innovative, but naturally derived formulas that make use of probiotic technology.

As an outcome of many years of research and trials, the Microvia™ launch is our solution to increasing consumer demands and market trends.

Which solution is right for you?

Find the right solution for you in our global portfolio, shown below. To find out more about products available in your region, get in touch with your local Novozymes representative.

Natural cleaning
Establishing a community of beneficial microbes
Compatible/customizable with fragrance
Produces enzymes for breakdown and removal of organic soils
 
 
 
 
Formulated cleaner
 
 
 
 
Spore concentrate blend
Microvia™ Total
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Natural cleaning
Establishing a community of beneficial microbes
Compatible/customizable with fragrance
Produces enzymes for breakdown and removal of organic soils
Microvia™ Pro
More
Natural cleaning
Establishing a community of beneficial microbes
Compatible/customizable with fragrance
Produces enzymes for breakdown and removal of organic soils
Natural cleaning
Establishing a community of beneficial microbes
Compatible/customizable with fragrance
Produces enzymes for breakdown and removal of organic soils

An advanced formulation that sets a new standard in probiotic cleaning.

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