Shape tomorrow’s sustainable detergents together with Novozymes

Novozymes Pristine^® is a ground-breaking technology that liberates trapped body grime from laundry and offers a new baseline of cleaning.

A large consumer segment is at the tipping point of converting to greener products. At Novozymes, we see three important factors supporting the green transition: Detergents must maintain high performance, the price must be competitive, and green trust must be obtained through certifications/ecolabels.

Download our new consumer insights study to understand this growing consumer segment and their motivations for buying green products.

Imagine a cleaning product that is effective, safe, green – and works for weeks.

Microbial-based cleaners, commonly referred to as probiotic cleaners, offer a green alternative to conventional hard-surface cleaners.