Unlock new and improved softener benefits

Unlock new and improved softener benefits

See how eco-friendly enzymes in fabric softeners can prevent 
fuzz and pills, keep fabric colors bright and white, and make 
clothes last longer.

 

Add compelling new claims, not costs

Adding Carezyme® Premium 4500 L to your fabric softener can help you offer compelling new claims without significant investment.

Keep reading to see how your softener can stand out. Enzymes can enable a more sustainable solution. You might even find that it's cost-neutral too!

Carezyme® Premium 4500 L in your softener means consumers can:
  • Maintain and even restore their garments
  • Keep fabric colors bright and whites white
  • Keep fabric surfaces smooth and looking new
  • Extend the lifetime of their clothes
  • Waste and pollute less through longer lasting fashion

Deliver traditional softener benefits — and more!

Deliver traditional softener benefits — and more!

Compared to traditional softeners, conditioners with Carezyme® Premium 4500 L enable you to:

  • Improve softness 
  • Improve fluffiness 
  • Improve water absorption

 

Unlock three new benefits to stand out

How Novozymes cellulases help clothes last longer

The more your customers wash or wear their clothes, the more the fabric decays. Layers of tiny, intertwined threads called "fibrils" make up many fabric fibers. Over time, some of these fibrils get damaged during wash and during wear. 
 
The short, damaged fibrils trap dirt, making colors look dull and whites look gray. And the longer fibrils stick out from the fabric fibers, twist together and cause pilling. 

Novozymes cellulase technology gently cuts both the short and long fibrils on the fabric surface. So fabrics look like new for longer. 
 

A more sustainable solution
A cost-neutral solution

A more sustainable solution

Biodegradable, naturally derived enzymes often can reduce or even replace chemicals, enabling your softener to become more eco-friendly. Fabric care benefits in your conditioner can also reduce textile waste. Our research shows that changing trends don't make most people stop wearing a piece of clothing. Fabric graying, color fading, textile roughness, and fuzz and pills do.
Explore more consumer insights

A cost-neutral solution

In most instances, adding Novozymes Carezyme Premium 4500 L to your fabric softener can help you offer compelling new claims without significant investment. You might even find that it's a cost-neutral solution! Laboratory testing suggests a variety of ways to reduce or replace other expensive ingredients. The exact costs depend, of course, on your specific formulation.
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