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Consumers expect a lot when it comes to the texture of packaged bread. 'Soft', 'tender' and 'delicate' are some of the claims of new brands. Among younger consumers, health consciousness and lower food waste also plays a key role in the purchase decision of bakery products.
In this on-demand webinar, Novozymes and Univar Solutions introduce key market and consumer trends in Europe and solutions for meeting consumer demands for fresh and high-quality bakery products!