Protein ingredients just got an upgrade

Protein ingredients just got an upgrade

Introducing a better path to high-quality, great tasting protein ingredients

Popularity of protein-enriched food and beverage products continues to rise

Popularity of protein-enriched food and beverage products continues to rise

Consumer demand for protein-enriched food and beverage products is only increasing and brands are tasked with innovating using new, more advanced technologies to keep up with that demand. 

 

High protein foods and beverages: Trends and opportunities in this growing segment

High protein foods and beverages: Trends and opportunities in this growing segment

Particularly in developed markets, we’re seeing protein fortification move from niche areas, such as sports nutrition, into the mainstream. This migration is opening opportunities for new product development, especially with regard to whey protein. 

Sports drinks break into the mainstream

Sports drinks break into the mainstream

In September 2019 report, the 3A Consulting Group projected the industry’s growth at a CAGR of 11% toward 2023, to reach $26 billion. They predict the demand for whey protein to be in line with that growth as well at 11%.

Interested in producing better tasting protein ingredients? Introducing Formea® Prime.

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Whey protein’s shift to the mainstream can be attributed largely to three mega trends:

Health awareness

Increasingly, people are staying fit and healthy via active lifestyles and more nutritious diets. 

Taste preference

Whey proteins can be incorporated into foods and beverages without compromising on taste 

Innovation

Demand for high quality whey proteins with superior functionalities

Would you like to learn more about Formea® Prime?

Request a meeting with your Novozymes representative today to learn how Formea® Prime can help you take your protein ingredients to the next level.

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