Protein ingredients just got an upgrade
Protein ingredients just got an upgrade
Introducing a better path to high-quality, great tasting protein ingredients
Popularity of protein-enriched food and beverage products continues to rise
Popularity of protein-enriched food and beverage products continues to rise
Consumer demand for protein-enriched food and beverage products is only increasing and brands are tasked with innovating using new, more advanced technologies to keep up with that demand.
High protein foods and beverages: Trends and opportunities in this growing segment
High protein foods and beverages: Trends and opportunities in this growing segment
Particularly in developed markets, we’re seeing protein fortification move from niche areas, such as sports nutrition, into the mainstream. This migration is opening opportunities for new product development, especially with regard to whey protein.
Sports drinks break into the mainstream
Sports drinks break into the mainstream
In September 2019 report, the 3A Consulting Group projected the industry’s growth at a CAGR of 11% toward 2023, to reach $26 billion. They predict the demand for whey protein to be in line with that growth as well at 11%.
Whey protein’s shift to the mainstream can be attributed largely to three mega trends:
Health awareness
Increasingly, people are staying fit and healthy via active lifestyles and more nutritious diets.
Taste preference
Whey proteins can be incorporated into foods and beverages without compromising on taste
Innovation
Demand for high quality whey proteins with superior functionalities