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Stay updated on consumer insights and technical material related to Novozymes' new technology Pristine®. A solution that tackles malodor and yellow stains and offers a new baseline for cleaning.
Hear from our industry experts sharing the latest innovation from Novozymes.
Dive into a collection of technical articles related to body grime and malodor removal in laundry.
Market & consumer insights
Why hygiene is the next big thing in detergents
Consumers expect stain removal as a core benefit in their laundry detergent. Today, most high-performing detergents deliver on that promise.
But consumers are still struggling with non-visible challenges like striving to achieve hygienically clean textiles and remove embedded malodor.
In a new consumer insights report, Novozymes explores how consumers perceive these challenges. What are they doing to solve them, and how can detergents producers relieve consumers of these growing pain points?