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Novozymes Pristine® is a ground-breaking technology that liberates trapped body grime from laundry and offers a new baseline of cleaning.

Related insights

Related insights

Stay updated on consumer insights and technical material related to Novozymes' new technology Pristine®. A solution that tackles malodor and yellow stains and offers a new baseline for cleaning. 

Featured lectures

Hear from our industry experts sharing the latest innovation from Novozymes. 

Eliminating odor, graying and dullness with Pristine®

New industry methods to assess malodor on clothes

Biological answer to true odor removal

Market & consumer insights

Why hygiene is the next big thing in detergents

Consumers expect stain removal as a core benefit in their laundry detergent. Today, most high-performing detergents deliver on that promise.​

But consumers are still struggling with non-visible challenges like striving to achieve hygienically clean textiles and remove embedded malodor. ​

In a new consumer insights report, Novozymes explores how consumers perceive these challenges. What are they doing to solve them, and how can detergents producers relieve consumers of these growing pain points? 

Boost your detergent business

Interested in hearing more about our enzymatic and microbial solutions and what it could mean for your business?