Related insights
Related insights
Stay updated on consumer insights and technical material related to Novozymes' new technology Pristine®. A solution that tackles malodor and yellow stains and offers a new baseline for cleaning.
Featured lectures
Hear from our industry experts sharing the latest innovation from Novozymes.
Eliminating odor, graying and dullness with Pristine®
New industry methods to assess malodor on clothes
Biological answer to true odor removal
Technical literature
Dive into a collection of technical articles related to body grime and malodor removal in laundry.
Market & consumer insights
Why hygiene is the next big thing in detergents
Consumers expect stain removal as a core benefit in their laundry detergent. Today, most high-performing detergents deliver on that promise.
But consumers are still struggling with non-visible challenges like striving to achieve hygienically clean textiles and remove embedded malodor.
In a new consumer insights report, Novozymes explores how consumers perceive these challenges. What are they doing to solve them, and how can detergents producers relieve consumers of these growing pain points?