Welcome to a
new world of
clean
Novozymes Pristine® is a ground-breaking technology that liberates trapped body grime from laundry and offers a new baseline of cleaning.

Take the next step towards biological detergents in North America

Take the next step towards biological detergents in North America

Imagine if you could offer consumers a cleaning experience that lowered their carbon & fossil fuel footprint while maintaining efficacy and costs. How would you deliver that experience and future proof your brands?
 

Why is the future of cleaning not based in fossil fuels?

Why is the future of cleaning not based in fossil fuels?

Synthetic detergents were revolutionary when they were first formulated in the 1910s by a German scientist, Otto Rahm. The invention reduced efforts that went into cleaning clothes compared to its biological predecessor, soap. Since then, the reduced effort has lifted billions of women from poverty as they found more time in their day to participate in the formal economy. 

However, in the past 100 years, biotechnology has taken leaps and bounds, allowing us to change the foundation from fossil-fuel based cleaning to a more, wholistic biological based clean. 

What does a biological based clean mean for a North American consumer? Simple - it is to experience the same feeling of clean but without: 

  • Use of carbon rich ingredients
  • Use of plastic and high water delivery format
  • Use of harsh chemistries in formulations
  • Having to pay more for the same products

Novozymes recognized as 2021 Safer Choice Partner of the Year

 

Your brand needs a biological solutions partner that keeps up with trusted consumer labels. 

Learn more about Safer Choice here.

Future-proof your product formulations

With enzymes you can reduce the risk of supply volatility, stock-outs, and increased COGS - not to mention reduce your formulation costs by 10%.

Enable greener detergents without compromising on cost and performance

Your brands needs technologies that can reduce the chemical usage in detergents – and helping your consumers reduce their carbon footprint in each wash.

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